Today people research, compare and buy almost everything online. And yet, in the insurance business, the personal touch continues to be the norm and a critical element that stops this industry of becoming a commodity. Insurance companies need to work twice as hard nowadays to keep their customer engaged. Luckily, this business offers an opportunity for regular interactions that can bring value and help you build and grow relationships.

Consistent customer touchpoints

Customers interact with your brand through many touch points - from site and mobile app to store and customer service people. Managing all those micro interactions effectively and consistently is what will make or break your brand.

Create a 360 client profile

Previous orders history, social media profiles, current site interactions - it all builds up the client profile. The more detailed the profile - the better you understand user behavior and the more accurately you can recommend relevant products or content.

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